Friday, December 30, 2011

Bon Jovi--Living on a Prayer (1986)

    Arguably, Bon Jovi is the only hair metal group to come out of the 80's with it's artistic and personal dignity in tact.  
     For almost 30 years, they have continued their winning musical formula combined with the good looks of Ritchie and Jon to give them prolonged success. One of the reasons for this is a somewhat businesslike approach to the Bon Jovi brand and do this without looking like total sellouts to the dollar (like KISS does). For instance, if they feel it's time for a break...they take it, such as the early 90's when Sambora and Bon Jovi recorded successful solo albums, or in the late 90's when the entire band took several years off. They stay out of the headlines unless it's for positive things (except for the occasional Sambora excursion into all things blond and busty).
     They are not on the top 100 charts like in the 80's or 90's, but they have a very rabid fan base, they still sell out arenas all over the world and market themselves in a way that always seems to keep them in the headlines in a way that sells the Bon Jovi name.  This during a time where their counterparts are either on an endless quest for love and breast implants (hello Bret?), or still attempting to clean up after decades of excess (calling Dr. Drew!).
     A rock star veteran at the age of 49, Jon and the band seemingly can ride on this wave as long as they choose.  I would have never thought that on seeing the following video 25 years ago...

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