It's not unusual today to see an artist take off on his own and start a record label. Nor is it strange to see them market themselves in a way that allows for the music to be heard on TV and in advertising. However all of those who are making it happen as moguls as well as musicians can look to Herb Alpert as the ground breaker.
Along with Jerry Moss, they turned a cottage record company which was basically just Alpert on the roster, into a major force in popular music. The Tijuana Brass and then later Herb alone has sold over 72 million records worldwide. Not to mention that the music was marketed to advertisers and television shows which continued the growth of his popularity. Since it was Friday....I thought this song appropriate....happy Friday everyone!
Along with Jerry Moss, they turned a cottage record company which was basically just Alpert on the roster, into a major force in popular music. The Tijuana Brass and then later Herb alone has sold over 72 million records worldwide. Not to mention that the music was marketed to advertisers and television shows which continued the growth of his popularity. Since it was Friday....I thought this song appropriate....happy Friday everyone!
